INTERIOR STAGING
Interior Staging is the process of setting up a house to sell. Often dated interiors and years of accumulation
distract potential buyer's attention from the key assets of a home. No fear, major updates are not necessary.
Prior to listing a property, it is critical that you have a seller's consultation with your listing agent, to review ways
to get your home prepped to sell. By taking time upfront to stage your house, you will save yourself valuable
time and money in the end by presenting your property to prospective buyers in its best condition. Most buyers
today have active careers and want to buy a house that is in "move in condition." Here are a few basic tips to
help get your interior "market ready."
- Rent a Storage Unit - Store anything that is not currently in use and that is taking up space in your
home. This could be excess furniture, sports equipment, old toys, large tools, etc. This will force you to
start weeding out old stuff you no longer use and may want to donate. Removing clutter is a great way to
open up space and make your home feel larger. Often time key assets of a home are overwhelmed by
large pieces of furniture or toys, and the prospective buyer may overlook these key features. Rule of
thumb, if you have not used it in the last year, you won't miss it while your house is being marketed for
sale.
- Logically Place Furniture - Too much furniture in a room closes in a space. Be sure to move all pieces
blocking doorways and natural flow of traffic. Be sure to remove furniture and accessories from a room
where they doesn't make sense, and replace with furniture for its intended use.
- Scrape and Paint - If walls are dirty, cracked and peeling; it is time for a new coat of paint. Be sure to
check peeling bathroom ceilings. This is a common issue in bathrooms of older homes with no exhaust
system. A fresh coat of paint is an inexpensive way to give your house a fresh look.
- Uncover Hidden Assets - Highlight key assets that may be covered up. If you have hardwood floors
hidden under worn wall-to-wall carpeting, it's a good idea to pull up the carpet, remove the carpet tack,
and give your floors a thorough scrub. Hardwood floors are a great selling feature and make a home
feel larger.
- Wash the Windows - We have all heard the expression, "I don't do windows"...well now is a good time to
start. By opening shades and cleaning windows sunlight will brighten your house and make your home
feel more spacious. I often hear potential buyers comment on how light and airy a house feels. And
conversely, when windows are dirty and shades drawn, I here the comments about how "closed in" and
small the rooms feel.
Getting a buyer to fall in love with the exterior of your home is the first challenge...once you get them through
the door, you will want to be sure that the inside is just as attractive as the outside. Interior Staging is the best
way to maximize the return on your investment, by selling your home faster and for more money.


INFORMATION FOR SELLERS