SELLERS:

Selling a home is often a daunting task. With so many things affecting the sale of your home, it helps to know where to begin. If you
have not already consulted a real estate agent, you should definitely consider doing so. REALTORS® have access to vast
amounts of knowledge that will help you sell your home faster, and closer to your asking price.

When selecting an agent, be sure to find one that is not only knowledgeable of the market, but also has strong marketing and
Internet skills. More than 80% of buyers start their search today online.  And you need an agent that is technology savvy, so you can
be sure your property has good online presence. With individuals busy work schedules today, many buyers preview potential
properties online, through virtual tours and photo galleries. If your agent has not tapped into these online resources, you could be
loosing potential buyers!  

By the Sea Sotheby’s International Realty's mission is to help our clients build financial wealth through real estate.  We offer a
team of experienced, professional agents who live, work, sell and invest in the Cape Ann community.  At By the Sea Sotheby’s
International Realty, you truly get a team of agents working to sell your property or find the home of your dreams.  

We utilize the most up-to-date technologies to maximize the exposure of your home.  Our company utilizes a special web tool
called
LeadRouter® that automatically routes online inquiries to the listing agent's cell phone, allowing for immediate response to
the potential buyer's questions!  This is critical with today's internet savvy buyers that demand immediate response!  

In addition, By the Sea Sotheby’s International Realty is a unique agency that promotes ownership and investment in both
residential and commercial properties.  This strategy allows us to market properties and use best practices from both areas to
maximize real estate sales, purchases and return on investments.  

We also specialize in developing and enhancing investment portfolios by utilizing 1031 Tax Exchanges, TIC Investments,
Commercial Real Estate, Condo conversion projects and other types of ownership.  All agents at By the Sea Sotheby’s
International Realty are successful and experienced real estate owners and investors in the Cape Ann area.  

When listing with me, you can be assured that I will maximize all the resources By the Sea Sotheby’s International Realty has to
market your home.  And be confident that my solid organizational and communication skills will simplify your selling experience
and gain you maximum return on your investment!
Common Seller Mistakes
The Importance of Curb Appeal
The Importance of Interior Staging
LeadRouter®
Laura DeLuca
REALTOR®, ABR
715 Hale Street
Beverly Farms, MA  01915
978.210.2780