Laura DeLuca
REALTOR, ABR
715 Hale Street
Beverly Farms, MA  01915
978.210.2780


What are the five biggest mistakes home sellers make?
If you are like most people, your home is your largest, and most valuable investment. When it comes time to sell, you will want to
profit as much as possible. And so does the next guy. That is why it is important to remember that when selling your home, you are
in competition with other home sellers in your area, and just as in any other competition, mistakes can be costly. Here are some of
the most common home seller mistakes to avoid:

1.Overpricing or under-pricing
A comparative market analysis is not only necessary, but a major aid in helping you set the best price for your home.

2. Selling "as is"
In the competitive home sale marketplace your home should be in "move-in" condition from the first day it is listed. It is important to
know your home's key assets and find ways to highlight them, as well as identify and correct those items which need improving.

3. Over-improving
While clearing out clutter, deep cleaning and making repairs are important ways to get your home ready for sale, undertaking a
major project could cost more money than you would recover from the sale. However, some major repairs, such as replacing a
roof, should be done if they are needed.

4.Selling it yourself
While not mistake, it is important to note that doing your own marketing can be a tempting way to save money, however, recent
surveys show self-sellers net about 3% less from the sale of their homes than sellers who use a real estate agent with a 5%
commission.
SELLER MISTAKES: