Lucy & Laura spent many years in sales and marketing roles at Fortune 500 Corporations. Their business experience gives their sellers an upper hand, as their decades of marketing experience helps them efficiently reach buyers. Lucy & Laura are also seasoned estate consultants, helping families navigate the preparation and sale of a deceased loved one's home. They manage the entire process, from helping families identify what stays and goes, and acting as general contractors on clean outs.
Lucy and Laura focus on marketing lifestyles, through imagery and staging, that help buyers envision life in a particular property. And because they are both entrenched in many civic and cultural organizations, they have firsthand knowledge of all their community has to offer. Also, as avid boaters, Lucy & Laura have an intimate knowledge of the 50+ miles of coastline on Cape Ann. From popular beaches to hidden coves, they have been there! This knowledge benefits their lifestyle marketing efforts, as they live the life many of the buyers seek on Cape Ann.
Lucy & Laura are technology savvy, so you can be sure your property has outstanding online presence. They hire the best residential real estate photographers, videographers and utilize online tools, such as virtual floor plans, Facebook and Instagram. These tools sell houses in our virtual world! Lucy and Laura are truly a full service team that manages the entire selling process; from property cleanouts, staging, and build tailored lifestyle marketing plans. Which in turn maximizes a property’s return on investment.